Property Reviewed is Australia’s first property review platform, helping tenants share honest feedback on inspected or lived-in properties. The platform was already live, but engagement and conversion were lower than expected. The goal was to optimise the user experience, improve flows, and create a more intuitive interface that encouraged reviews.
While the platform was functioning, users struggled to navigate it effectively. The homepage was confusing, property detail pages had too many buttons, and submitting reviews felt overwhelming. This caused drop-offs and limited engagement, reducing the platform’s potential to grow.
The team needed answers quickly. There was no room to waste time building features that users did not want. The priority was to identify issues, validate them with users, and deliver actionable solutions to developers.
The main stakeholder relied on internal assumptions instead of real user data. The focus shifted to redesigning messages based on opinions rather than actual pain points.
We suggested running quick user testing rounds before making design decisions. The stakeholders joined the sessions and saw where users got stuck. This shifted the team’s mindset toward data-driven decisions and gave us clear priorities for the redesign.
I helped facilitate a focused design sprint, which was structured over five days: Day 1 mapping and deciding on a focus, Day 2 brainstorming and idea sketching, Day 3 idea critique, voting and storyboarding, Day 4 rapid prototyping, and Day 5 user testing and feedback. I also ran additional user testing sessions to identify pain points and opportunities. Insights from these sessions guided the co-creation of improved user flows, wireframes, and high-fidelity UI. The design simplified navigation, clarified property and review information, and created a streamlined experience for both new and returning users.
I contributed across research, design, and delivery. I supported the design sprint and ran user testing sessions to uncover where the platform was underperforming and what users needed. Using these insights, I co-created the UX and UI, mapping user journeys, designing wireframes, and producing high-fidelity prototypes in Figma. I collaborated closely with the developer and design lead to ensure solutions were practical, user-centered, and ready for implementation.
“The sprint gave us clarity, confidence, and a clear way forward. It inspired the team to embrace a more user-first culture and gave us requirements we could put straight into production.”
Alvin H.
