Cricket Australia WBBL 05
About
The #Watchme campaign for the Rebel Women's Big Bash League (WBBL) was launched through various media channels including print, out-of-home, digital and social media, promoting eight teams: Adelaide Strikers, Brisbane Heat, Hobart Hurricanes, Melbourne Stars, Melbourne Renegades, Perth Scorchers, Sydney Thunder and Sydney Sixers.
The campaign featured the inspiring stories of renowned players like Ellyse Perry, Delissa Kimmince, Meg Lanning and Megan Schutt. Its objective was to encourage Australians to support the teams and the sport by showcasing the players' journeys.
The #Watchme campaign for the Rebel Women's Big Bash League (WBBL) was launched through various media channels including print, out-of-home, digital and social media, promoting eight teams: Adelaide Strikers, Brisbane Heat, Hobart Hurricanes, Melbourne Stars, Melbourne Renegades, Perth Scorchers, Sydney Thunder and Sydney Sixers.
The campaign featured the inspiring stories of renowned players like Ellyse Perry, Delissa Kimmince, Meg Lanning and Megan Schutt. Its objective was to encourage Australians to support the teams and the sport by showcasing the players' journeys.
My role
Digital designer, Visual Designer and Photo retoucher.
Digital designer, Visual Designer and Photo retoucher.
Project team
David, Grant, Marion, Penny and Nic
David, Grant, Marion, Penny and Nic
Agency
Blood UTD
Blood UTD
Impact
During my time at Blood UTD, we produced work that promoted and raised awareness about the league among Aussies. The campaign received a tremendous response and engagement from the public, which further demonstrated the growing enthusiasm and interest surrounding the WBBL.
During my time at Blood UTD, we produced work that promoted and raised awareness about the league among Aussies. The campaign received a tremendous response and engagement from the public, which further demonstrated the growing enthusiasm and interest surrounding the WBBL.
