I’m a Melbourne-based UX designer who creates digital experiences shaped by real user insights and built to deliver results. With a background in both design and code, I work closely with developers to bring scalable, functional products to life.

Works

Addr

A SaaS platform launched with clear UX, a professional brand, and intuitive onboarding, helping businesses start collecting and managing reviews quickly.

Thomas Archer

A complete Figma redesign that turned inconsistent design files into a scalable design system, enabling smooth collaboration between design and development teams.

Life Saving Fire Safety

A new sister brand and website that established trust in fire safety training, drove bookings, and positioned the company as a credible authority.

Property Reviewed

A user-focused redesign and sprint that streamlined navigation, clarified content, and boosted engagement for Australia’s first property review platform.

About

I’m a Melbourne-based UX/UI designer who works across strategy, design, and delivery. My background spans agency and in-house teams, creating digital experiences for startups, scaleups, and established brands in sports, fashion, lifestyle, SaaS, and professional services.

My passion is design that makes a real impact. I lead when needed, but I also roll up my sleeves mapping user journeys, prototyping in Figma, testing with users, and building frontends that bring ideas to life.

Agency experience:
Relab Studios, Blood UTD, JWT, BBDO, Toro Fischer

In-house experience:
Typo, Life Saving First Aid, Factory, Frank Body

Every project is an opportunity to combine strategic vision with craft. I stay curious, stay involved, and focus on designing products that people actually enjoy using.